IT Business Development Manager is responsible for identifying new business opportunities, forging strategic partnerships, and nurturing client relationships to achieve sales targets and revenue objectives. Operating within the company’s strategic framework, the IT Business Development Manager utilizes their expertise in IT sales and business development to capitalize on emerging trends, market demands, and competitive landscapes.
- Market Research and Analysis:
- Based on Sales Strategy: identify potential clients, industry trends, and competitive offerings.
- Analyze market data to uncover new business opportunities and areas for growth within the IT sector and propose this to the Management Board for approval.
- Lead Generation and Prospecting:
- Utilize various tools and channels to generate leads.
- Develop and maintain a robust pipeline of qualified leads, tracking progress and follow-up activities effectively.
- Meetings and personalized offers:
- Meet potential clients, and present Fusion (pitch decks, collateral materials, case studies, and testimonials showcasing Fusion’s expertise and success stories).
- Understand the client’s pain and prepare personalized solutions (offers to what is really needed).
- Provides input based on customer interactions and feedback to refine the Ideal Client Profiles and prioritize target markets.
- Leads consultative sales conversations, conducts demos and consultations, and follows up with leads to nurture them through the sales pipeline.
- Client Engagement and Relationship Management:
- Initiate and maintain relationships with key decision-makers and stakeholders within target client organizations.
- Conduct consultative sales discussions and presentations to understand client needs, offer tailored solutions, and negotiate terms and agreements.
- Act as a trusted advisor to clients, providing insights, recommendations, and ongoing support to ensure satisfaction and retention.
- Take care of contracts: preparing, monitoring (signatures, periods), prolonging them, rates/prices renegotiation.
- Strategic Planning and Execution:
- Develop and implement strategic sales plans aligned with company objectives, revenue targets, and market dynamics.
- Collaborate with cross-functional teams, including marketing, and delivery leads, to drive integrated sales and marketing campaigns.
- Monitor industry trends, competitor activities, and market shifts to identify strategic opportunities and initiate adapting sales strategies accordingly.
- Reporting and Performance Analysis:
- Track sales metrics, pipeline activities, and revenue performance against targets, providing regular reports and updates to the management board.
- Conduct post-sales analysis to evaluate customer satisfaction, identify areas for improvement, and drive continuous optimization of sales processes and strategies.
