Finding the Right Audience and Understanding Your Offering: Lessons from Two Musicians

Is having a great product enough to succeed?

When we talk about product development and business, we often think of market research, customer feedback, and strategic planning. But the world of art can teach us valuable lessons about these same principles. And these principles could be applied to everything we do in our life. Consider the stories of two musicians, each with a unique perspective on finding the right audience and value of their performance.

Story 1

In the middle of a busy city’s metro station, a famous violinist Joshua Bell played beautiful classical music. Despite his status and the usual high price of his concert tickets, he was largely ignored by passersby. His hat, left out for tips, collected only a few dollars. This experiment highlighted a curious paradox: the same music that commanded $100 per ticket in a concert hall went unnoticed and underappreciated in the busy metro.

Story 2

Contrast this with a personal story about my 10-year-old daughter. She loves playing her recorder and often performs on the streets, earning pocket money from generous listeners. One day, we were strolling around town, and she had her recorder with her, looking for a spot to play. We passed a museum with a long queue of people waiting to get in. My daughter, with her keen sense of opportunity, said, “Look at these people. They’re here for art. If I play near them, they’ll definitely listen and maybe give me some money.”

She set up her spot near the museum queue and started playing. True to her intuition, the people waiting for the museum, already inclined towards art, appreciated her performance. She received smiles, applause, and even some money.

These two stories underscore a critical lesson in finding the right market for your product. The world-renowned violinist had immense talent, but in the wrong setting, it went unnoticed. Meanwhile, my daughter found a receptive audience by positioning herself where people were already inclined to appreciate her art.

Just test this in your mind: what if Joshua Bell would put his classics aside and try something like the Star Wars intro theme? Not that sophisticated? But the people at the metro station would definitely appreciate it more since this music matches more what they are inclined to hear when hurrying to work.

Key Takeaways:

1. Know your audience: Even the best products can fail if they aren’t presented to the right audience. Understanding who will value your product is crucial.
2. Context matters: The environment in which you present your product can greatly influence its reception. Aligning your offering with the right context can make all the difference.
3. Understand the full value proposition: When people buy a ticket to see a renowned violinist, it’s not just about the music; it’s also about the atmosphere, the prestige, and the social experience of attending a high-profile concert. This holistic experience was absent in the metro station, which contributed to the lack of appreciation. Similarly, understanding all aspects of why people value your product is essential for success.
4. Adapt and test: My daughter’s success came from her willingness to adapt and test her hypothesis about where her music would be appreciated. Similarly, businesses should be ready to experiment and pivot based on feedback and observation.

In conclusion, product-market fit is not just about having a great product; it’s about finding the right audience, the right context, and understanding the complete value your product offers. By learning from these two musicians, we can better understand how to position our own offerings for success.

Are you looking to develop a product that truly fits your market? At FusionWorks, we specialize in product and software development, ensuring that your vision aligns perfectly with your audience’s needs. Let’s bring your ideas to life together. Contact us today to get started on your journey to success.